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To Tack on the Wind

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Maneuvering a sailboat demands team work. But some changes of direction are particularly perilous.

Turning around a company is even more difficult and may require bringing in additional strength in the form of interim executives.

Case

Management replacement - Marketing.

Challenge

A software company had to restructure after failing on the delivery of a product. The new president of the company hired CBMI to head the marketing department through the transition while attracting a permanent manager would be difficult.

CBMI Approach

As Vice President, Marketing, CBMI had to build up the product management team, to put in place a new sales commission framework, and to ensure the launch of a new corporate image.

Outcome

CBMI accomplished its tasks until the company was better positioned to hire a permanent executive.

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Technical and Marketing Due Diligence
Customer Interviews
Budget and Financial Model
Management Replacement - Marketing
Management Replacement - Operations
Market Study
Risk Analysis
Process Re-Engineering

Projects | Contact Information | Biography | What Clients Say | Associates | Clients | Downloads
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Copyright © 2002 Benoit Marcoux Consulting Inc.
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2002-02-06 11:06