To Tack on the Wind |
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Maneuvering a sailboat demands team work. But some changes of direction are particularly perilous.
Turning around a company is even more difficult and may require bringing in additional strength in the form of interim executives.
Case |
Management replacement - Marketing. |
Challenge |
A software company had to restructure after failing on the delivery of a product. The new president of the company hired CBMI to head the marketing department through the transition while attracting a permanent manager would be difficult. |
CBMI Approach |
As Vice President, Marketing, CBMI had to build up the product management team, to put in place a new sales commission framework, and to ensure the launch of a new corporate image. |
Outcome |
CBMI accomplished its tasks until the company was better positioned to hire a permanent executive. |
